Janus writes about the part of CPE no one writes about.

Not the silicon. Not the standards. Not the marketing

The middle layer — where a Broadband SoC becomes a box, a box becomes a proposal, a proposal becomes a contract that puts hardware into millions of homes

That layer has a name nobody uses: commercialization

It’s also where most of the money and most of the failures live
Janus has spent eleven years inside it


What Janus does

By day, Janus helps CPE OEMs win business from Tier-1 ISPs. RFPs, PoCs, BOM strategy, pricing, proposal documents, supply agreements, negotiation rooms — the whole unglamorous middle.

500+ RFP Cycles answered
500+ customer-facing proposals owned end-to-end
7M+ subscribers running devices from deals Janus worked on
0 of those decisions were made by the spec sheet alone

Janus is not the smartest engineer in any given room.
Rarely the slickest BD.
What Janus is, is the person who has been in the room when the deal closes — and who remembers how it actually closed.


What you’ll find here

Long pieces

When a topic deserves it — how Tier-1 carriers actually evaluate, where PoCs go wrong, the anatomy of a winning 200-page RFP response.

Short takes

when something in the industry annoys Janus enough to write a thousand words about it.

Walkthroughs

of the things Janus wishes someone had written ten years ago — proposal structure, BOM math, deal-killer clauses in supply contracts, PoC scope traps, the gap between what carriers say they want and what they actually buy.

The work splits two ways. Commercialization Playbook and Inside the Room are written for the industry — vendors, carriers, BD, procurement, analysts. Tech that Sells and Industry Notes are written for everyone else — the people who actually use the box on the shelf, or are deciding which one to buy. Same eleven years of work underneath both. The audiences are different. The angle is the same.

Nothing here is theoretical. Every post comes from work Janus has done or watched up close.


How this site stays here


Why “Janus”

Janus is a pen name
The two-faced Roman god of thresholds and beginnings — the deity who sees both sides of a doorway at once
It fits the work: CPE is the literal doorway between the carrier network and the home, and commercialization is the doorway between engineering and the market

Janus stands at both

The pen name is also deliberate
Writing under a real name in this industry means dragging in current colleagues, partners, and live contracts
Janus would rather be straight about what the world looks like from inside the room
If you have worked in CPE GTM, you will recognize it.
That is enough